Beatport–popular DJ music web store–is cleaning its enormous portfolio of music as part of the platform’s newly announced annual cleanup policy. What is to happen as a result of the Beatport annual cleanup?
In a statement sent to music suppliers, the LiveStyle-owned digital music store stated it will soon be deleting all releases. This first sweep will only remove content released prior to January 2019. Specifically, music that has not had any sales. In the future, Beatport intends to continue removing assets with no sales on a yearly basis.
Beatport’s statement itself was shared by DJ Tech Tools.
The move to trim Beatport’s catalog is sure to give some hopeful artists more room to work with on the website. Digital music stores have been perceived as having seemingly infinite access to cheap storage since their inception. Although it does not make sense to keep pulling in tracks that have never sold does it?
While it is likely Beatport will not see significant cost savings from this initiative; however, their approach is likely to stimulate incremental sales. By sweeping for tracks that have no sales on a yearly basis, it will be up to the artists and their labels to promote their assets within a yearly timeframe if they would like to continue to use Beatport as a vendor.