Dance music promotions is a huge industry, bringing in billions of dollars each year. Many people don’t know it, but electronic dance music (EDM) is big business. Top DJs earn millions of dollars each year and some of the biggest names in electronic dance music (EDM) can take their foot on the mainstream dance music scene. So how do you promote your music? It’s not as easy as it looks!
In the early days of electronic dance music (EDM), getting noticed by radio was difficult. Radio stations were typically filled with hip-hop and pop songs, which didn’t exactly scream’rave. This made it hard for dance artists to find a place in the radio schedule – unless they made themselves heard by one of the few shows on a weeknight. But things have changed. EDM promotion companies now target radio DJ’s who wants to feature new, up-and-coming artists and want to showcase the new talent on their radio shows.
Now that electronic dance music promotion is becoming more recognized, many clubs and dance venues are featuring new, up-and-coming acts. These acts are often promoted by DJ’s that specialize in one or two styles of electronic dance music. For example, if a club wants to feature a set by an unknown artist, they might book them as a special guest. This type of promotional strategy is proving to work for artists and DJs both large and small.
Electronic dance music promotion also includes live parties. Many clubs, ravers and parties feature some form of electronic dance music, and they frequently host promotions that feature up-and-coming acts or long time veteran DJs that are willing to share the stage with new talent. These parties can also serve as a networking event for local dance musicians. Sometimes, these events can lead to larger and more exclusive parties that feature multiple dance genres and artists.
Other types of electronic dance music promotion include the production of instructional videos. These videos offer step-by-step instructions on the DJing craft and can help create a safer, more enjoyable experience for beginners. Videos can also highlight the latest electronic dance styles and music. Promoters may even produce a series of instructional videos to share with friends and family as a fun way to pass the knowledge of great music.
One of the most popular ways to promote electronic dance music is to create word of mouth advertisements through online social networks. Social networks such as Facebook, MySpace and Twitter have become an integral part of many people’s daily activities. They can provide a viral method of spreading the word about new electronic dance music artists or shows. Promoters can take advantage of this by creating posts that link back to their website. If someone searches for a song or sound online, chances are that they’ve seen a fan page for a popular electronic dance band or organization.
The creation of a YouTube channel is another great way to promote electronic dance music. A YouTube channel can function just like an actual website, but it is hosted on a video hosting site. Promoters can advertise electronic dance events and showcase the newest music releases. As with social media sites, YouTube allows users to rate and comment on the various videos posted. This provides a fun way for fans to interact with one another.
In addition to promoting electronic dance music concerts and events, many promoters opt to use other forms of promotion to generate interest in electronic dance events and artists. These include creating newsletters that include information on upcoming events and track listings. Some promoters choose to engage in a blog posting to share stories and thoughts on their favorite artist or artists. Other promotions include distributing flyers, posters and business cards.