Social media and electronic dance music news often gets put into different buckets depending on the observer. Some see it as a promotion for the artists who are benefiting from the increased awareness of their work while others see it as a tool to increase social engagement and visibility for artists who don’t have an official page on the networking site. Viewing recent posts on both sites has proven that there is some merit to each camp. The main point however, remains that electronic dance music fans need to be more involved in promoting upcoming events and albums.
For some artists this means going out into the community to meet and interact with fans and other fans. This includes posting about local events, concerts, clubs and other happenings in one’s area. This form of promotion is done through social engagement and has the added benefit of encouraging interaction between users and creating brand awareness and fan loyalty. It also helps to promote upcoming albums and track listing via Facebook, Instagram, twitter and other networking sites.
For bands, promoting upcoming live shows and sessions helps them grow their fan base and build interest in the music they are making. Most artists who have an official page on Facebook, Instagram or another social media site have set it up so that fans can ‘like’ the page and update with pictures, videos and comments. As a result, the real world scene becomes increasingly visible to them as fans ‘like’ what they see. They then share it with friends, followers and fans throughout the social network. Viewing latest posts on all of these pages gives them the chance to add friends who are also fans and encourage further interaction.
Meanwhile, those who aren’t quite so active may view recent posts on their favorite artist’s page as nothing more than advertisements for their actual page. The goal for these fans is to interact with them on an even deeper level. If they aren’t that ‘into’ what they’re seeing, chances are they’ll click off and ignore the updates, at least for the moment. However, those that are willing to take an interest in what’s going on with their favorite artists will soon be actively supporting them through social engagement. Whether they click the link to get email contact information or comment on a picture, their participation is likely to help increase exposure of upcoming tracks and sessions.
Electronic music makers are also seeing the potential for gaining social engagement through the traditional avenues of Facebook, twitter and Instagram. Through these sites, they are able to connect with their audiences in a way that may be impossible through other venues. In addition to providing updates on songs and sessions, these pages offer users the chance to upload photos, show reviews of sets and swap ideas. By reaching out to their audience and engaging with their ideas, the new found social engagement can extend to other areas of the artist’s career as well.
As it turns out, the traditional forms of promotion are also still very effective when it comes to driving electronic music fans to shows. With the added features that social media allows, it’s become easier than ever for fans to share videos, photos and thoughts of going to a show. Their friends can view these posts and decide whether or not they want to go. Of course, videos and photos are only one form of engagement electronic fans can take part in. Blogs and articles are also another way to show up and stay in touch. These are excellent ways to show an artist’s audience how much they are appreciated.
With the recent slew of EDM albums landing on number one spots across the world, it’s no surprise that fans are jumping at the chance to purchase their favorites in digital formats. Many traditional retailers have made it clear that they are working hard to accommodate the increasing demand of electronic dance music fans, especially since the industry’s growth has been so phenomenal over the past few years. Now, with brick and mortar retailers not able to keep up, many fans are simply opting to shop online where they can find not only a wider selection of products but better prices as well.
Thanks to the internet, it’s easier than ever for music lovers to stay up to date on what’s going on in the world of dance music. This is especially beneficial to the fans who may be new to the scene or unfamiliar with the different artists and performers who are taking part in this exciting industry. By staying informed about what’s happening, you’ll know more about who your favorite artists and musicians are. Electronic dance music news is something that’s needed more than ever, especially now that the growth of this type of music has reached dizzying heights. Don’t let yourself be caught off guard; check out what’s going on with your favorite artists and musicians by reading up on the latest reports.
