Basically, electronic dance music companies (or DJs as they are sometimes known) are the ones who specialize in making electronic dance music. While the actual sound creation of an electronic dance record is down to just a handful of individuals, the companies who make these recordings must also rely on technical, sound engineering knowledge and know-how studio design and layout as well as graphic design skills. There’s a whole lot of technical knowledge that goes into creating electronic music these days. One thing that sets these outfits apart from other music labels is their ability to work with a wide variety of musical genres. This type of diversity is usually brought about by the fact that most DJs take on many different musical interests and influences when performing live.
One of the things that sets modern DJ’s apart from traditional music producers is the ability to “read” a crowd and take advantage of it. If you watch any DJ performance at a club or other venue, you’ll notice that they seem to always be reading the room and taking advantage of what the people in the room are doing. They are able to tell when there is a turn-on or a turning off in the crowd thanks to the quality of the sound coming through the speakers. At the same time, many electronic dance music companies take a very laid back approach to the sound mix.
Many electronic dance music companies work closely with touring DJs to create new sounds for shows. In this respect, they are more like concert organisers than record producers. When a dj creates a set list based on his personal preferences, he wants the songs that will feature to have maximum radio play. He is likely to take suggestions from the producers of the songs too – most popular choices by electronic artists tend to make it to the top of the play list regularly too.
While many electronic dance music companies employ experienced local djs, some have recently started hiring freelance djs. In the past, djs were typically hired from recording studios and promoted locally. Today, however, many djs earn their revenue online from working with smaller, yet well connected record labels.
One way that electronic dance music companies can keep up with their competitors is by allowing their DJs to add some of their own audio to their mixes. Most of the popular online DJ communities allow webmasters to upload entire tracks into their mix libraries. This allows their users to “tweak” the song to suit their style, adding special effects, bass lines, hi hats, everything that goes with the original beat. As a result, many professional DJ’s have created entire songs solely from recorded audio loops.
While keeping up with the latest trends helps dj’s keep in step with their audience, some new wave electronic dance music artists have decided to buck the trend. Recently, one of these artists took his or her music and uploaded it online, offering it exclusively for sale to online shoppers. This artist, whose real name is Aaron Spectre, has built a large, loyal fan base through the use of social networking sites like Facebook, MySpace and YouTube. This high profile fan base allowed him to release new tracks on a regular basis, attracting a new group of fans. Because of this trend, some electronic dance music companies have begun to hire dj’s with a proven track record of playing cutting edge trends.
One new wave of electronic dance music artists whose music is available exclusively through online websites is the 21st Century Club roster. The list features several high profile names such as Lee Russell, Skyology, Blanket Girl, Aaron Spectre and many more. These talented artists have gained rave reviews from online DJs, radio stations and music blogs across the globe.
With these exciting new trends comes new business opportunities for both new and established dance music producers. New electronic music manufacturers and distributors can reach a wide range of customers by offering exclusive online services for a minimal monthly fee. These services help to maintain and grow a label’s reputation as they introduce fresh new artists to fans who might not be aware of them. In this sense, new wave DJ’s can maximize their potential by taking advantage of these trends. By doing so, they can ensure their long term survival in the DJ world.