Electronic dance music labels are a relatively new phenomenon. Over the past twenty years or so, the industry has been revolutionized by the emergence and popularity of electronic dance music (EDM) artists such as Boyzone, DJs such as DJ Craze, and producers such as Audio Freaks. Thanks to these labels, it is now possible to listen to and purchase quality music from the worldwide known EDM stars without having to travel from club to club. As a result, labels like Planet Mu have seen a rise in interest for their promotions of electronic dance music labels from local up-and-coming artists.
Promoter and labels often work together to promote an artist’s CD. Often times, the DJ will come into the studio, perform some tunes, and then leave the studio while the promoter is preparing the artist for their next performance. The DJ may then enter the studio to finish playing one more song and exit again. This cycle continues throughout the length of the artist’s career, but is now being simplified thanks to the emergence of electronic dance music production companies that give artists the tools they need to record and promote their music without the hassle of dealing with a promoter.
Many labels work closely with artists and DJs to make sure the best overall image for the music is created. Labels work to protect their copyrights and ensure that they create high quality music that is marketable. With the rise of electronic dance music labels, it is important to become familiar with what these labels really stand for. A label may have a vision that is similar to the vision of the artist, but that does not mean that they all talk the same language. Some labels have music that is consistent throughout the industry, while others may only have a few selections and work with artists differently.
There are several types of electronic dance music labels available. In most cases, a DJ works under a major label, working to promote an artist and keep the band in line with radio expectations. While some DJs choose to work independently, many major labels work with independent DJs as a way to promote and keep things in line with radio standards. Labels often offer assistance to promote an artist or help promote upcoming shows that are planned as well.
While independent DJs may be self-promoting, they still may work with electronic music record labels to promote their careers. Radio stations will often promote an artist by sending them press releases or performing at their events. As a result, many dance music label representatives have become accustomed to working with DJs and knowing what is required. A label may work to help a DJ promote a show, book a venue, or take care of other promotional tasks that are necessary for the artist to get the exposure that they need.
Electronic dance music labels have their own sound separate from any other type of music. In order for a record label to stay afloat, they have to have a sound that is distinct and can’t be imitated by anyone else. A good electronic music label will spend time deciding what their goals are and how they intend on getting there. Labels will often work with artists to create a sound that will be distinctive to the electronic dance music industry. If the label creates a great sound, they will be able to stand out above the rest and attract a devoted audience.
When looking into electronic dance music labels, the DJ should keep in mind who is promoting their label. A major label may not have much interest in underground labels or smaller labels that don’t have a massive audience. This is why a representative from the local club or bar might be helpful. The DJ might not be able to handle all of the promotions on their own and the club or bar owner will be happy to work with them. A label representative has the power to negotiate a better distribution deal for the artist because they are working with the artist and the club or bar owner to promote the compilation series. If you are lucky enough to find a label that will help promote your music as well, you will find a great relationship and working relationship with the promoter.
Electronic dance music record labels need to have a great logo in order to get noticed. The electronic music label logo has to be very different than any other label’s logo in order to stand out above the rest. It also needs to be very catchy and unique. Once the artist gets an extensive record of CD’s signed, the artist will likely send them out to every club and bar in the area so they can promote the compilation series. If an electronic dance music label has a great logo and a catchy title and catchy slogans, they can really push their music to the forefront.