Every professional music video is a work of art. Whether it’s for an artist, band or movie, a video can say a lot about a music artist and their career, so it’s always important to make sure that your music video marketing plan fits your music videos.
If you’re creating a music video to promote a new album or single, you should be able to create an exciting video that will entice viewers to watch the entire length of the video. The best videos will have strong storyline and are well-written, but they also need to contain something memorable that can be used to market the music. One way to get the most out of your music video marketing plan is to follow a simple plan that focuses on marketing the music from the beginning through to the end.
To begin, you’ll want to decide who your target audience is. This is the first step in deciding what your music video marketing plan will include, since there are so many genres that are suitable for marketing a single track. For example, if you’re creating a music video for “Love On Top”, you may want to go with a theme such as the one from the “Love On Top” video for Britney Spears, which has a strong visual, good writing and a storyline that you’re comfortable with.
From here, you’ll want to select the types of music that you will use for your video. For example, if you’re creating a music video for “Love On Top”, you can use any song that has strong lyrics and meaningful lyrics, as long as they fit into your overall video story. Another good idea is to use a song that you know the singer to like and use the lyrics to enhance the video and create a more interesting story.
Next, you’ll want to choose music that is appropriate for music videos, since your music may not hold up when placed into other genres of music. For example, while you may think that “Happy” by Avril Lavigne would look great playing over a montage of shots of her singing “I Love You,” it’s probably not the right type of music for a music video to showcase her vocal abilities. The key to creating a successful music video marketing plan is to use songs that are appropriate for the type of project at hand. and can be placed over a variety of shots. You can also use these same songs to provide a dramatic effect throughout the whole song.
As you can see, creating a music video marketing plan is not an easy task, especially if you’re just getting started with your own music career. But if you follow a proven system that includes a wide variety of different shots, including a short montage and background, good dialogue and well-written script, you should be well on your way to creating a music video that will draw attention to your music and help to sell records and increase your record sales.