Now, that the rave era is over and electronic dance music is making a comeback, artists and DJs are working harder to promote themselves. They are aware that they are competing with many others who have already made a name for themselves in the DJ’ing and mixing world. There are some great tips and advice on electronic dance music promotion, you should follow to help you gain some fans and make some money.
The first thing is, of course, to find a good promoter. A promoter is someone who knows all about marketing and knows which places to promote electronic dance music. You can get good advice from people on the trade fairs who are representing different labels or DJ’s or retailers. Look for people who like the music you’re playing. They will be able to give you information about where the gigs are and what kind of crowds that normally turn up at these venues. Sometimes a promoter may be able to provide you with some exclusive club tickets that you might not have been able to get otherwise.
Another good idea for your promotions is a website. You don’t necessarily need one just for electronic dance music, but it’s good if you have one. Having a website makes your job a lot easier when it comes to networking with other DJs or producers. Not only that, but it gives you a chance to put together some content including a newsletter or some press releases. This can be sent out to national radio stations and printed, or sent out to potential markets online through ezines.
A lot of DJs are moving from national promotions to regional ones. These are usually club nights in bigger cities and towns. Make sure that you take the time to build some contacts here in your area. If you’ve played at a club before, you’ll find that some locals will be willing to promote your electronic dance music shows in their clubs as long as you contact them first. Don’t be afraid to show them samples of what you’ve done and be sure to do this at least once a month.
Some promoters have gone so far as to create their own promotional videos, featuring themselves and their bands in the video. This is a great way to advertise as an electronic dance music producer and is a great way to get your name known. Your video should be eye catching, fun, and show people that you are not just another DJ. This can be used as your website as well, so make sure you put up a link showing people where to watch your videos. It’s also important that the video has a link to your electronic dance music blog as well, because people need that information before they will visit your page or your site.
You may find that your local radio station is looking for someone to promote for them. If you get on their list of people to promote for them, then you have a good chance of getting that job. The radio station usually provides the billboard that shows up on streets, but they may also work with you to design a flyer that can be placed on cars, or sent out in envelopes.
An online electronic music promotion campaign can be more involved, though it is much easier to keep track of the lists and addresses of those who have shown interest. Online campaigns are not as easy to keep up with as they used to be. Most electronic music promotion campaigns are done by email, which make tracking difficult, and sometimes the lists of email addresses are forgotten about, and you need to go back to the drawing board. However, if you have a good system to follow and a reliable tracking system, then you shouldn’t have a problem.
You might be surprised when you start looking into electronic music promotions to see all of the ways that you could use these methods to market your own band. Electronic music promotion allows you to reach a wide variety of audiences, as long as you have the right materials. You can print up flyers, include a website address on them, or give out CDs with your music for free. If you want to further advertise yourself, then you could try putting up speakers at local events, offering sales on your CDs and giving away t-shirts or other items for those who sign up to your mailing list. This is just one of the many different ways that you can promote yourself and your band through electronic dance music marketing!