BUSINESS

Armada Music and Riptide Music Group Partner up for Sync Representation in the United States

Concurrently, Riptide launches ‘Royal Sharx’ label under the wing of Armada Music with first release "Riot" by LYLOH

Riptide Music Group (Riptide) is a leading synchronization, rights management, and creative company. They provide music to advertising, movie trailers, TV programming and promos, major motion pictures, video games and multimedia productions. Riptide Music Group has joined forces with leading dance music label Armada Music for sync representation in the United States. As a result, Riptide Music represents a select number of releases from the Amsterdam-based record label. The label represents artists such as Goldfish, Dirtcaps, Dirtyphonics, Arston, W&W,  SAYMYNAME and many others. Tracks are available for licensing in DIVER, Riptide’s division focused on sync representation for record label releases.

In addition, Riptide has also launched a new label imprint under Armada Music called ‘Royal Sharx’. The label will focus on fun, irreverent EDM with strong forward-moving energy. Riptide will also highlight these releases for sync use in TV, film, advertising, and trailers.

The first single on the Royal Sharx label, “Riot!” comes from the hand of debut artist Lyloh. “Riot!” is an edgy, French house track reminiscent of J.U.S.T.I.C.E., and is a perfect representation of the sound of the label.

Statements

Keatly Haldeman, CEO of Riptide Music Group, comments the following statement:

I’m a massive EDM fan. I learned to produce music by mimicking trance artists like Paul van Dyk, Darude and Paul Oakenfold, so it’s a personal joy to work with such a legendary label as Armada Music. Riptide has always focused on developing artists as a publisher and sync company, and now, with our imprint, we can provide full-service creative support to our dance music roster. The sound of Royal Sharx will focus on high-energy party bangers with a groove. This is going to be fun!

Dan Silver, Vice President of Creative and A&R also made a statement:

I am hugely passionate about developing artists and finding new ways to bring value to their music, and I am proud to see the launch of our new label imprint, Royal Sharx. Announcing our first release with LyLoh is exciting, and we look forward to working together to bring this music to ears afar. Working with Armada Music has been a pleasure. Their roster brings a new flavor to the DIVER catalog, and our team is thrilled to be pitching their artist releases for U.S. sync opportunities.

Maykel Piron, CEO of Armada Music, made the following statement.

Consider where we’re standing partnership-wise, offering Riptide their own imprint definitely seemed like a step in the right direction. They have a great team and a solid vision, and they know what makes the difference between a great track and an outstanding one. We’re looking forward to working with them on the Royal Sharx imprint. LyLoh’s debut single is a great way to kick things off accordingly.

About

For one thing, Armada Music is the biggest independent dance music label in the world. Previously, Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA) founded Armada Music. This year, Armada Music will celebrate its 15th year anniversary.

Also noteworthy, Armada Music is a six-time winner of the IDMA for ‘Best Global Label’ award. Furthermore, the label boasts the globe’s biggest dance music catalog of over 40,000 titles and a roster. Among these artists include Afrojack, Andrew Rayel, Armin van Buuren, Dash Berlin, Erick Morillo, Fedde Le Grand, Gareth Emery, Kevin Saunderson, Lost Frequencies, Loud Luxury, Morgan Page and W&W. Not to mention that through this star-studded dance music army, Armada Music collects over 500 million streams per month. In addition, Armada Music secures weekly airplay on the biggest nation-wide broadcasting stations including  BBC Radio 1 and Sirius XM. The label also frequents the top spots of the United States Mediabase Dance Airplay charts.

About Riptide Music Group

Riptide is a creative music company. Originally, it was built by musicians and performers who have spent decades on stages and in studios. As a result, the company is best described as a mashup of a music publishing company, sync house, and record label.

Riptide Music Group is organized into five divisions:  Riptide Rights, Riptide One, Pacifica Music Library, DIVER, and Incubator. First, there is Riptide Rights, which looks after publishing and master rights for administration and sync representation. Second, Riptide One is a carefully curated catalog of independent artists, bands, producers and composers, master and publishing controlled 100% by Riptide. Additionally, there is Pacifica Music Library, a modern production music library focused on current popular music styles. Furthermore, there is DIVER,  a boutique catalog of label-signed, active and touring artists. Lastly, Incubator is Riptide’s pop and urban songwriter, producer and artist development division.

More information

Connect with Riptide Music Group

Connect with Armada Music

Lastly, for EDM Business and everything Electronic Dance Music, check out OneEDM.

David G.
the authorDavid G.