BUSINESS

DJs to Stream and Mix Music Using New Platform: SoundCloud Go+

SoundCloud partners with Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes, and Hercules.

SoundCloud News Room

SoundCloud, the world’s largest open audio platform, announced that it has partnered with Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes, and Hercules, to integrate SoundCloud’s one-of-a-kind music catalog into their leading DJ performance software SoundCloud Go+.

Integrations will enable creators to stream and mix SoundCloud’s massive catalog in high-quality audio using a Go+ subscription. The partnerships mark the first time DJs will have unlimited, immediate access to a catalog of this size. They will then be able to perform these tracks directly through their preferred DJ performance software.

“Until recently, digital workflows for DJs were limited to downloads and physical media, but streaming workflows are the future,” said Kerry Trainor, Chief Executive Officer, SoundCloud. “SoundCloud is committed to empowering creators with the best tools and resources to grow their careers, which is why we are excited to partner with these leading companies to help DJs take their workflow to the next level. Through these partnership, DJs will have the largest, most diverse streaming music catalog ever assembled instantly accessible within the tools they use everyday.”

SoundCloud Go+

To support the integrations, SoundCloud has added high-quality audio streaming to SoundCloud Go+, its premium content subscription offering. Content uploaded to SoundCloud in a high bitrate or lossless format will be available to stream at AAC 256 kbps. Subscribers can opt-in to high-quality streaming by going to their SoundCloud settings under “streaming quality.”

SoundCloud Go+ will give listeners access to 190 million tracks from more than 20 million creators. Just a few of the perks include offline sync, no advertising, and high-quality audio streaming. SoundCloud Go+ is available through SoundCloud’s existing apps on the iOS App Store, Google Play, or by visiting their website.

Integrations with Native Instruments, Virtual DJ, DEX3, Mixvibes, and Hercules will begin rolling out in 2019. The Serato integration will roll out in a forthcoming release. Details regarding each integration will be available at a later date. Stay tuned for further updates soon.

For the full press release and more information, please visit here.

Lastly, for more EDM Business and everything Electronic Dance Music check out OneEDM.

Kimberley Padro
the authorKimberley Padro