ELROW TAKES NEW YORK
After an incredible season in Ibiza and countless sold-out parties worldwide, Spanish event series Elrow took over New York City with another sold-out show on Saturday, Nov. 25, 2017. Known for their eccentric and lively parties, Elrow transformed a Brooklyn warehouse into a real wild–life jungle with their “Sambodromo Do Brasil” theme. Starting at 10:00 p.m. and ending around 7:30 a.m., the city that never sleeps danced to the sensational beats of Art Department, Patrick Topping, Steve Lawler, Marc Maya, and Bastian Bux.
FROM CONCRETE TO JUNGLE
As 10:00 p.m. approached, the nocturnal creatures and adventure-seekers lined up outside in anticipation of entering the enchanted world of Elrow. It was no shock to see the line wrap around the street corner for the sold-out event. The faces amongst the impatient crowd varied from happy to anxious. The anticipation was at a maximum as fans shivered in the New York cold while steadily creeping closer to their entry. Despite the chaos, Elrow managed to get people through the doors and onto the divine stomping grounds.
THE SCENE & THE VIBES
Upon entry, the crowd escaped the cold of winter and entered into a euphoric colorful realm of jungle vibes. From the decor to the party accessories to the line-up, Elrow went above and beyond. The event series solidified its place as one of the best and rowdiest parties in the world. The setup featured a main stage, VIP area, four different bars, merchandise vendors, and food to keep the animals moving and grooving! Vibrant kaleidoscopic adornments filled the space from floor to ceiling to stage, transporting all the party animals from the dance floor to an exotic escape.
The extravagant animated surroundings bloomed as a result of the intoxicating music continuously evolving. The night was filled with over-the-top bursts of confetti, balloons, accessories, and an abundance of the infamous Elrow floaties. The positive energies throughout the crowd were contagious, spreading like wildfires into the break of dawn.
The music all night long was nothing short of carnivalesque – a perfect concoction of electronic beats and jungle rhythm. Starting off the night and setting the mood was Justiano going back-to-back with Simon M. Next up was Bastian Bux back-to-back with Marc Maya. The music was rowdy, raw and festive. The versatile music medley created an environment that welcomed all sorts of dancing, from feet stomping to hips shaking to Samba. One second you are moving your body on the dance floor, the next you find yourself lost in the depths of the Amazon.
Third on the decks was Patrick Topping, British DJ/producer based in Newcastle, United Kingdom. Kicking off his career as a DJ with the ownership of his UK dance club Digital, and as a well known regular in Ibiza, Topping masterfully powered up the crowd with his fresh and fun set. Topping threw down many notably great tracks such as Green Velvet’s “Flash,” well known and loved by many techno/house fans. Most notable and fitting to the Sambodromo Do Brasil theme was another great track played by Topping, Thick Dick’s “Welcome to the Jungle (Andrea Oliva Remix)”. You can practically feel the jungle come to life as the concoction of music, dancing and animal behavior continued to brew.
Following was Steve Lawler, British tech house DJ/producer, known for his particularly sexy style of house music. His presence in the scene dates back to the early 1990s UK acid-house era of underground raves. Nicknamed the “King of Space,” Lawler’s sensual melodies effortlessly brought the dancing to a climax.
The lineup finally concluded with Art Department, Canadian electro DJ duo of tech house artist Kenny Glasgow and No.19 Music label owner Jonny White. They played until what attendees expected to be closing time at 6:00 a.m. However, just like the city on a regular night, the jungle was still not ready for sleep.
YOU WANT MORE?!
Elrow ended with a killer back-to-back set. The DJs took turns and kept the party going for another hour and a half. The endless hours of festivities had the survival of the fittest grooving until 7:00 a.m. the next morning. Fans walked out of Elrow’s Brazilian jungle to the early roaring New York sun. Overall, the crowd left wanting more after yet another successful, sold-out Elrow event.