SBCLTR is a unique electronic music brand that is different from many mainstream brands such as Insomniac and Ultra. What is unique about SBCLTR is that this brand emphasizes wellness for the body and mind. The purpose of the brand is connecting like-minded people who share similar thoughts regarding innovation, spiritedness, good intentions, and communal progression. Additionally, SBCLTR hosted its own festival in Los Angeles named SBCLTR LA last year and it featured talented electronic artists. In fact, the festival attendees at SBCLTR listen to energetic yet easygoing electronic music that calms people’s moods. Although the flagship city is Los Angeles, SBCLTR is hosting another festival this year in Valle de Guadalupe.
Better known as the “Mexican Napa Valley”, Valle de Guadalupe is a beautiful wine-growing valley in Baja California. This valley is where SBCLTR’s new festival, “SBCLTR FSTVL 2020”, will be located at. SBCLTR FSTVL 2020 is planned from July 2 to July 5 and it is a four-hour drive from Los Angeles. This festival will have a local/indigenous temescal, a full wellness program with talks and workshops, and a full, onsite spa. It also provides a marketplace and a large scale art piece commissioned by acclaimed Art Director, Daniel Dugan, whose distinct, single, non-intersecting line work style is taking the art world by storm. Here is a short discussion about the lineup for SBCLTR FSTVL 2020.
Lineup for the festival
Among the Phase 1 headliners are Francesca Lombardo, Behrouz, Chris Schwarzwalder, and Kora. Other artist include Unders, Patrik Khach, Caleesi & Sarah Kreis, and MKO. In fact, there is also an experimental ‘Hybrid Live’ set produced by WhoMadeWho. Finally, there is a legendary B2B set performed by Doc Martin and Marques Wyatt.
Additionally, there is a second, smaller stage called ‘Never Sleep Again’. This stage have the likes of Augustine, Artur, and Patricio. The other three artists for this stage are Ray Kash, Saand, and Zach Walker. There may be more artists that can join the festival soon.
Additional details for SBCLTR FSTVL
With the COVID-19 situation that is affecting the world, one can only hope SBCLTR FSTVL will not become another cancelled or postponed festival. Among the prominent cancelled or postponed festivals so far are Ultra Music Festival, Coachella, and Winter Music Conference.
However, if SBCLTR in Valle de Guadalupe does go on, it will become a perfect getaway for festival attendees. The attendees may get to experience new music and become fans of artists they have never heard before. Tickets can still be bought online and one four-day General Admission pass costs $250 each. To conclude, attending a music festal like SBCLTR FSTVL can help people ease their stress from having to hear a lot of negative stories.