The Amsterdam Dance Event (ADE) is Europe’s, and also the world’s, largest club-based festival and electronic music conference. Attendees from over 100 countries participate and learn about fascinating topics and current trends in the electronic music industry. Last year’s Amsterdam Dance Event drew around 400,000 attendees to over 1,000 events, which included 450 daytime and 600 nighttime events spread across 200 locations.
Meanwhile, the 2018 event also had about 2,500 performers and 600 speakers at keynotes, workshops, and master classes. Specifically, the personalities who appeared at the ADE in the past include David Guetta, Fatboy Slim, and Hardwell. The country of focus at this year’s ADE will be France, one of Europe’s top powerhouses in house music.
Why France?
According to ADE Director Mariana Sanchotene, France is an important and influential music territory for the past few decades. The French EDM scene has influenced genres and subgenres, particularly electro-house and hip-hop. Sanchotene also mentioned that the French tech scene has been a breeding ground for music and culture-related startups.
Some of the world’s best djs are French and they include: Daft Punk, Bob Sinclair, and Martin Solveig. Concurrently, the ADE Guesthouse will host the French Electronic Lab, which has key French EDM personalities as the headliners. The French Electronic Lab is a part of De Balie, the Guesthouse conference program that is hosting workshops, panels, keynotes, and presentations.
The French Electronic Lab
De Balie is located 200 meters away from the DeLaMar Theater, which is the ADE’s main venue. To emphasize, the French Electronic Lab is a celebration of France’s renaissance as an electronic music powerhouse. The personalities participating in it include artists and other industry figures such as Laurent Garnier, Francois K., and Hyphen Hyphen.
Technopol’s Tommy Vaudecrane, who is also the French Electronic Lab’s co-organizer, stated that The French Electronic Lab is showing the public who are the top producers, the emerging artists, and changing trends in the club and festival scene in France. Vaudecrane also said that the program aims to connect visitors with business exchanges in France and French companies abroad. Undoubtedly, this event is a key feature in the future of electronic dance music as we know it.
