GUADALUPE VALLEY FESTIVAL
Taking place on a very special date, the celebration of the independence of Mexico, travelers from Los Angeles, San Diego, and farther will make the journey to Baja, California to attend the third annual Guadalupe Valley Wine, Food & Music Festival on Saturday, September 15.
ABOUT THE GUADALUPE VALLEY FESTIVAL
The Guadalupe Valley Wine, Food & Music Festival will feature a curated selection of top local winemakers, musicians such as Bob Moses who will lead the lineup of the event, as well as Titan, Museum of Love—together with the legendary Pat Mahoney of LCD Soundsystem—DJ Tennis, and additional national and international artists.
The selected lineup will increase in intensity as the day progresses, ranging from organic to eclectic sounds and fusions of funk, house, R&B, to close the night with electronic beats.
Other renowned musical artists personally invited by the festival founder and celebrated Mexican DJ, Alejandro Franco will also be in attendance. The highly personal and intimately boutique festival will consist of one full day of programming (music and food included in the price of admission) for a limited number of 1,500 festivalgoers in total.
Last year, a number of prestigious and internationally renowned chefs were invited to the festival to create unique culinary experiences including the likes of Enrique Olvera from Cosme in NYC and Pujol Mexico City who wowed the crowd with a snail tlayuda with bean spread.
Wine Unlike Any Other
Being held in the heart of Mexico’s bewitching wine country at Decantos Vinícola, a sleek 20-acre family-run winery, beautifully perched with breathtaking views of the entire Valle de Guadalupe will be home to the festivities. Their innovative process combines tradition and modernity by decantation or gravity, completely eliminating the mechanical pumping and use only the natural laws of gravity from the beginning of the process of receiving the grapes, to the final bottling.
Every September, the boutique festival welcomes a curated group of chefs and musicians to Mexico’s valley of vineyards, surrounded by the Pacific Ocean.
This sets our visitors up for a magical weekend experience and celebration of the Valle’s impressive history of local wine & agriculture, food & locally sourced ingredients, and a brilliant lineup of music under the stars, paired with over 15 different wineries including national labels such as, Casa de Piedra, La Lomita, Pijoan, Emevé, Monte Xanic, Aborigen, among others.
CULINARY STARS FOR THIS YEAR’S LINEUP
This year’s event will feature chefs such as Alfonso Cadena, founder of La Leche in Puerto Vallarta, El Hueso in Guadalajara and Carbón Cabrón in Cabo, who will help spread the vegan philosophy through a spectacular presentation of raw vegetable dishes paired with organic regional dressings.
L.A.’s very own Bricia López (Guelaguetza) along with Rodolfo Castellanos will evoke an expression of traditional Oaxacan food in two dishes, the origin, and essence of Mexico, to celebrate Mexico’s Independence Day.
Australian-Fijian star chef Louis Tikaram (of E.P. & L.P. in West Hollywood), along with Baja’s very own culinary superstar: David Castro Hussong of Fauna at Bruma Valle de Guadalupe, will be uniting forces to share their skills with a display of locally-sourced fresh seafood.
Dante Ferrero—known as the “Chef of the Cow” will put his skills on full display with a half-ton whole animal roast at the festival, captivating the audience with a majestic preparation and art of live-fire roasting. Chef Luis Moreno will serve a delicious local lamb prepared the traditional way, alongside seasonal grilled vegetables by Alfonso Cadena. To top off the culinary festivities, local Chef Adria Marina will serve up sweet creations, inspired by the local farms and neighboring countryside.
EXPLORE THE VALLE DE GUADALUPE
For those who have yet to fall under her spell, the little-known gem just south of the border is called Valle de Guadalupe in the beautiful state of Baja, California and considered by many to be the best under-the-radar wine region in the West.
Though it is a bit dustier and rougher around the edges than California’s prized Napa Valley, Baja’s wine country offers a more low-key, unpretentious, and highly authentic experience clustered along the main highway in this region of Mexico known as the “Ruta del Vino”.
The fast-growing wine mecca just two hours south of San Diego is home to hip boutique hotels, an impressive culinary scene, and a dizzying array of wineries to satisfy the most discerning of aficionados. Compared to Napa and Sonoma, the Valle is the kind of place where you can watch a Michelin-starred chef grill grass-fed meat a few feet from your table or chat with winemakers during a tasting.
There are glamorous villas, pools overlooking vineyards, private wine tastings in caves, and more. Even so, as the scene continues to grow—100 wineries and counting—the Valle is for oenophiles to stay, drink, and eat in this most unexpected wine sanctuary in Baja, California.
THE MAN BEHIND THE FESTIVAL: ALEJANDRO FRANCO
The festival has risen from Alejandro Franco, the creator of the concept, founder of the Label CommonSense Records, one of the most renowned music journalists in Mexico and LATAM, and the curator of sound travel sets.
A true renaissance man, Franco wears many hats—a prolific DJ, producer, film director, and radio host. In addition, he is also the founder of the Content and Production Company Grupo Sentido, which houses WARP, a music and lifestyle media platform he founded in 2006. Alejandro also captivates Latin America for his Live Music TV show, SesioneS con Alejandro Franco.
Franco’s DJ career was born in 2007, and currently he is one of the most active DJs in México with gigs and residencies in the most important clubs in the country such as Jules Basement, Departamento, M.N. Roy (Mexico City), KinKin (Guadalajara), Casa Morelos, Topaz Deluxe (Monterrey), Diente de León (Puebla), KiKi (Tulum), among other clubs, events and international festivals in Bogotá, Santiago, Buenos Aires, San José, Austin, Los Angeles, Tokyo, South America, and London.
Creative Director, Samantha Archibald states:
“The festival is another great reason to visit Mexico’s bewitching and lesser-known wine country, where more than 70% of the wine is produced locally in Mexico, and the region has over 100 wineries to explore and discover. We share a fundamental belief that the Valle must be cherished and valued from a sustainability perspective and infrastructural point of view, which is why our festival is a boutique and highly personalized and special event, capped at 1,500 guests in total.
The festival offers an immersive full quality experience alongside a star-studded roster of amazing chefs utilizing local ingredients, paired with local wines from more than 15 wineries. On the music side, this event is specially curated by Alejandro (Franco) to lend an atmospheric vibe that heightens every moment into an epic and sensory experience. Our hope is that all festival guests surrender to the richness of this region for a unique experience unlike any other, made to appeal to all the senses.”
- August: $160 USD – $3200mxn
- September: $200 USD – $4000mxn
Furthermore, each ticket includes food, music, and wine pairings which can be purchased here.