Universal Music Group (UMG) and Facebook announced that an ‘unprecedented global, multi-year agreement’ under which UMG licenses both recorded music and publishing catalogs for video and social experiences across Facebook, Instagram, and VR platform Oculus, is in effect.
Overall, the partnership will facilitate deeper engagement between artists and fans. Therefore, empowering users to express themselves through music, share the songs they love, and build communities around music-fueled culture. A variety of features will be enabled across Facebook’s platforms. The agreement is intended to serve as a foundation for a strategic partnership that will deliver new music-based experiences online.
Terms of the partnership ensure that users will be able to upload videos that contain licensed music and ‘personalize their music experiences’ on Facebook, Instagram, and Oculus while sharing videos. Furthermore, functionality will expand in the future by enabling access to a vast library of music across a series of social features.
Executive Vice President of Digital Strategy, Michael Nash, at Universal Music Groups said, “We are creating a dynamic new model for collaboration between music companies and social platforms to advance the interests of recording artists and songwriters while enhancing the social experience of music for their fans.”
“This partnership is an important first step demonstrating that innovation and fair compensation for music creators are mutually reinforcing – they thrive together. We look forward to Facebook becoming a significant contributor to a healthy ecosystem for music that will benefit artists, fans, and all those who invest in bringing great music to the world.”
Tamara Hrivnak, Head of Music Business Development and Partnerships at Facebook, says, “There is a magnetic relationship between music and community building. We are excited to bring that to life on Facebook, Instagram, Oculus and Messenger in partnership with UMG. Music lovers, artists, and writers will all be right at home as we open up creativity, connection, and innovation through music and video.”
The companies claim they will experiment hand-in-hand to introduce new music-based products to these social media platforms. In case, the goal is to develop the next generation of music products that best engage social consumers.
“I’m proud to announce this morning the first partnership between a major music company and Facebook, the largest social media company in the world,”Sir Lucian Grainge, Chairman and CEO of UMG said. “We’ve entered into a global multi-year agreement which licenses UMG’s recorded music and music publishing catalogs for use in video content created by users across Facebook, Instagram, and Oculus.”
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