Bershka Officially Launches New SoHo Pop-Up Store
Bershka celebrated their first pop-up store in the heart of SoHo, with a special launch event. Held at the pop-up shop on 580 Broadway, the evening event was hosted by designer Chiara Ferragni and Italian Music Artist Fedez, and also featured a rare performance by Willow Smith. Over 300 guests in attendance enjoyed music by DJs Mia Moretti and Jubilee, while checking out all of Bershka’s FW17 collections.
Notable guests in attendance included: Courtney Trop (Always Judging), Jourdan Sloane, Chris Lavish, Young Paris, Russian Red, M,A,A,D, Jacopo Olmo, Genesis Vega, Jovel Roystan, Cyndi Ramirez, Gitoo, Michael Lockley, Jovel Roystan, Zach Lee, Russian Red, Chloe Wallace, Hannah Sider, Taylor Okata, Stacy Swan, Jerry Maestas, Melanie Kibeick, Fernanda Bonilla, Derrick Freske
This new Bershka pop-up store opened to the public on Tuesday, October 17, and is the brands first début brick and mortar establishment in the United States, a market in which the brand has had an online presence (www.bershka.com) since last April. During the next three months, visitors to the store will be able to see, touch and buy the brand’s most iconic pieces in a premise stretching 8,180 square feet over two floors.
Special elements of the store include leading initiatives to be as eco-efficient as possible. Additionally, within the store, the Bershka STAGE store image has guided all of the furniture and decoration designs. The layout has been similarly adapted for the store space specifically and with the US consumer in mind, offering the trendiest current looks, complete with accessories and footwear.
STAGE is the store image designed for the stores Bershka has been opening around the world and will also be on display in SoHo.
Inspired by the world of music concerts and what goes on behind the scenes, the STAGE aesthetic epitomizes Bershka’s DNA: music, fashion and youth. The result is an interior design that is industrial yet airy with open ceilings that reveal the establishments’ skeletons. The structure is framed by truss scaffolding that runs around its entire perimeter and is used to hang the lighting, speakers and some of the screens that make up the whole look.
The STAGE concept facilitates the shopping experience by means of more user-friendly and versatile furniture and fittings, making it easier to get around the store and providing a better way of displaying the brand’s garments and, by extension, each season’s new looks.
In keeping with Inditex’s Environmental Plan, the work performed by Bershka’s teams of architects to set up this pop-up store upholds the Group’s eco-efficiency criteria in terms of energy-efficient lighting, the use of timber sourced from certified forests and the commitment to reusing materials and managing waste responsibly.
Bershka continues to strive to make its new stores as eco-efficient as possible, that corroborate the use of the most environmentally-friendly materials and respect for sustainable building standards at every step of the construction process. The Bershka stores in Berlin (Tauentzienstrasse) and Valencia (calle Colón) are the brand’s standard bearers in terms of eco-efficiency. They are the benchmark for all the brand’s new store openings.
Over half of Inditex’s worldwide store base is now eco-efficient, implying electricity and water savings of 20% and 40% with respect to conventional stores, respectively.
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