Technology Continues to Mesh Music and Fashion

Many people consider fashion industry products to be modern works of art. Designers combine and blend different materials, textures, and colors into their fashion lines. With the emergence of so many new streaming services and music consumption platforms, musical data is taken into account and will ultimately have a greater impact on partner brands.

Grace Jones has created many breakthrough videos and commercials for various products. She has previously collaborated with Artistic Director Jean-Paul Goude.  In the 1980s, Jean-Paul Goude became an industry object for Grace Jones.

Fashionable trends go beyond aesthetic values. They can be an expressive tool for designers to convey information about society. By researching and studying consumer life, designers can gain insight into the needs of customers and help fashion brands get to know the trends that consumers are desiring.

The next part of the study will present and examine the many influencers of the music aspects of the fashion industry. This will include designers, musicians, and photographers. The study will gather information on a variety of people who listen to different spectrums of music. It will then examine how they express themselves in their clothing choices.

Tony Ware’s article in the CMJ Music Magazine entitled “Brand New Wave” describes decorative trends in the 1980s. At that time, musicians wore asymmetrical costumes to fight for their commercial space in discotheques.

Fashion Brands Selling Music

Urban Outfitters has been selling CDs in their stores for years. This allows customers to buy what they hear from the store, while they view fashionable and classic clothes hangers. By allowing customers to purchase CDs, major fashion brands can also increase their musical awareness.

Music Companies and Technology

Music companies can work with technology to become accessible to new generations and labels (both major and independent). Furthermore, they can associate their artists with brands to expose their audience and generate sponsorship revenues and approvals.

The technology revolution will also allow music marketers and brand-name players to capture more detailed data than ever before. This could be done similarly to Spotify, which recently added a running and training segment to their user experience. If brands create integrated advertising and marketing strategies to their new and existing user platforms, they will become more effective in communicating key messages to consumers.

The development of 3D printer technology will enable designers and consumers to potentially re-shape the fashion industry completely. These impacts can now be quantified and provide valuable feedback to fashion homes, designers, and consumers on trends.

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