Yes, print marketing is alive and well. Even with all the new digital marketing options out there, it’s important to remember the old-school way of marketing. For starters, printing is still a major part of the media landscape.
Consider this — the average household still gets about 20 printed pieces in their mailbox every day. In fact, 55% of Americans have made a purchase based on an advertisement they saw in print. Not only that, but over 90% of readers retain more information from a printed page than from a digital page.
Boosts brand visibly
Boosting your brand through print marketing can be very effective. Using print material can make your business look more professional and can boost your brand’s visibility. Not only that, but you can use your printed materials to explain your brand values and mission. You can also use it to describe your products and services.
The material used for printing is usually quite durable, so it sticks around for a long period of time. This way, people are likely to see your brand at least once and then associate it with the printed items for a long time.
Great for information retention
Printed marketing materials are still a great way to deliver your message to your customers or audience. You can put in all the effort to produce a marketing piece that is eye-catching and effective, but if your idea doesn’t stay with your target audience, there is a good chance that you are wasting your time and money.
The idea that we live in a digital world where everything is done online seems to be getting more real every year. However, there are still some things that we can only do in the real world, and this includes reading a printed brochure, watching a TV commercial, or flipping through a printed magazine.
Get niche marketing reach
Are you looking for a way to reach out to a specific niche and target your audience in a more personalized way? Do you wish to create a more concrete bond with your target audience? One of the best ways to do both is to try out niche marketing.
While there are many ways to do this, one of the most effective ways to reach out to a specific niche is through printed marketing.
Printed marketing delivers niche marketing reach and is one of the best sources for targeted marketing. We all know about the power of digital marketing and the Internet for reaching out to new customers. However, printed marketing is still the best way to reach out to customers in a niche market.
Printed marketing products can be handed to people directly and through offline marketing. Printed marketing services can be fully personalized and help you to promote your business in a particular niche market and to target your customers.
Best for branding
Whether you want to believe it or not, printed marketing materials are still the best way to go for branding. It’s no secret that digital marketing is much easier to track and manage, but it doesn’t have that same impact. In fact, people are more likely to remember your printed marketing materials than they are your digital marketing.
No audience development cost
If you have just started your business and you do not have a lot of resources, you will find it difficult to promote your business through digital means. Digital marketing involves a lot of money and time. A lot of money is used to develop an audience, and a lot of time is spent on it.
However, if you decide to go with offline marketing, you will not have to develop an audience. You can get your message across to the people around you without having to spend time and money.
When you don’t have a marketing budget, the last thing you want to think about is how you’re going to grow your audience. While you may be tempted only to use online channels to help promote your business, there’s no denying that in-person marketing remains a powerful way to build your brand.
