MSO PR (The Mitch Schneider Organization) is moving its Los Angeles headquarters to new offices in Encino, CA on August 1. The new address for the music publicity firm is 17525 Ventura Blvd, #302, Encino, CA 91316. The telephone number and email address will remain the same: (818) 380-0400 and MSOORG@aol.com.
Previously, MSO PR opened its doors in 1995 in Sherman Oaks, CA. Consequently, the company will join other music-based companies in its new location. These companies include INgrooves, the Academy of Country Music, Big Deal Music and David Weise & Associates. Nonetheless, MSO PR will continue to maintain its office in Nashville. In fact, the office has been open for the past 10 years.
With it’s iconic and cutting-edge artist roster, and its representation of internationally heralded music festivals, tours, and events, MSO PR has the eyes and ears of America’s exuberant music fans. MSO PR has been described as a “bonafide tastemaker” by LA Weekly. The company continues to be the go-to publicity firm for creative and maximum impact press campaigns encompassing all forms of media. Read the press release below about the company’s 2018 artists, tours, festivals, and events.
About MSO PR
MSO PR is a publicity firm that creates creative and impactful press campaigns encompassing all forms of media. In addition, the company represents high-quality, honest music from many musical genres. These genres include pop, rock, electronic, dance, hip-hop, and country; including the various sub-genres of punk, metal, screamo, goth, and Americana. MSO PR is plugged not only into the music but also the culture and lifestyles that continue to rapidly grow around music. Additionally, MSO PR is passionate about live music and helping to create and maintain a stress-free experience for artists, representatives, the media, and attendees. As a result, they can experience, entertain, and most of all, enjoy the shows.
MSO PR has developed a reputation as not only a leader but also a key player in the live music forum. Previously, MSO PR has been a part of the launch of many major music festivals across the country. These include Coachella in 1999, Stagecoach in 2007, and Rock On The Range in 2007, among others. For a complete list of projects under MSO PR, click here!
MSO PR is known for building long-term relationships with its festival clients. The MSO PR festival team can coordinate every aspect of festival life. First, the company assists with marketing and promotion of an event. During the event, the company coordinates onsite responsibilities. These include liaising with artist representatives in advance and overseeing on-site interviews and photo pits, among other duties. Once the event is complete, MSO PR can handle post-event follow-up. Evidently, the MSO PR team is well-versed in handling any function associated with festivals. Furthermore, MSO PR has also navigated a variety of crisis obstacles associated with festivals. For example, they can coordinate lineup changes and emergency situations, including managing bad weather and evacuations.
History of MSO PR
Always forward thinking, MSO PR was the first independent music publicity firm to have its own website. Founded by one-time Rolling Stone rock journalist Mitch Schneider, the agency designs tailor-made, passionate press and TV campaigns that focus on the talent, vision, and goals of the individual client, artist or event.
The MSO Publicity Team
- Mitch Schneider, President.
- Marcee Rondan, Executive Vice President.
- Alexandra Greenberg, SeniorVice President.
- Lyndie Wenner, Nashville Executive Director.
- Bari Lieberman, Account Executive/Tour Press Director.
- Mike Gowen, Account Executive.
- Andrea Faulk, Tour Publicist.
- Sean Thomson, Executive Assistant.
- Jessica Bonner, Executive Assistant.
- Marguerite Mannix, Executive Assistant.