SoundCloud has found a rather genius way to keep up with the competition with the Soundcloud Premier. This monetization toolset allows users to “seamlessly” distribute their music. Apple Music, Instagram, Spotify, YouTube Music are all accessible from their SoundCloud account.
Subscribers to either SoundCloud’s Pro or Pro Unlimited can gain access to Premier at no extra cost. Premier’s core selling point is that it allows artists to monetize their music on SoundCloud. That means earning a revenue share which the company says “meets or beats every other streaming service.”
“Only SoundCloud empowers creators with a unified platform to instantly upload and share, connect with fans in real-time and get paid for their work everywhere –both on SoundCloud and across other leading music services.”-Kerry Trainor, Chief Executive Officer.
“Creators can now spend less time and money jumping between different tools, and more time making music, connecting with fans and growing their careers first on SoundCloud.”
Why Music Distribution
Spotify announced that it was also effectively becoming a multi-platform distributor. Just before rolling out its open beta distribution tool, SoundCloud worked with a number of artists including Leaf, mobilegirl, Jevon, and Thutmose in a closed beta environment to test and get feedback on the new feature.
“SoundCloud’s distribution tool is a great way for unsigned artists to get their music out there for the world to hear. Everyone knows how easy it is to upload a song to SoundCloud, and now it’s just as simple to upload and distribute everywhere.”Jevon, Hip-hop producer and musician
New Functionality to the monetization tool-set
Additionally, over the course of the next few months creators will see new functionality added to the monetization toolset. However, it will only available for SoundCloud Pro or Pro Unlimited subscribers. Furthermore, subscribers must own all applicable rights to their original music and must be over 18 years old.
At last count, their music catalog included over 200 million tracks from 20 million creators heard in 190 countries.
Creators who meet the following criteria are eligible to participate in the open beta
- Has original music, and owns or controls all applicable rights
- 18 years old or age of majority in their country
- No copyright strikes at
- At least 1,000 plays in the past month from countries where SoundCloud listener subscriptions and advertising are available (US, UK, Canada, Australia, France, Germany, Ireland, The Netherlands, New Zealand)
Eligible creators will be notified via email and in-product notifications beginning today.
To learn more, creators can visit Soundcloud’s premier website.