Splice is a music technology company that is evolving the way musicians create and collaborate. Splice has acquired a major online music community: Indaba Music. The acquisition advances Splice’s aim to build the definitive online platform for musicians. Nonetheless, the exact terms of the acquisition have not been disclosed.
As part of the acquisition, Indaba’s Founder Dan Zaccagnino, and CEO JJ Rosen, will also be joining Splice’s executive team. Additionally, he will bring eight members of his team to Splice. He will become Head of Content at Splice. In this role, Zaccagnino will now be responsible for content strategy. Rosen will now serve as the Executive Vice President of Music Strategy & Industry Relations. Previously, he served as Executive Vice President of Sony Music Entertainment’s Commercial Music Group before becoming CEO of Indaba in 2012. Presently, in his new role, Rosen will be responsible for developing relationships and partnerships with external music companies. Additionally, he will oversee Splice’s partnerships with established and emerging artists.
Previously, Indaba Music has been a longtime leader in the music space. This is because they have provided their community with many opportunities to create, collaborate, and gain exposure. Indaba Music also pioneered many formats, including remix competitions with high-profile artists, and contests for licensing placements with major brands. Furthermore, its most notable campaigns have even featured major artists and brands including Jack Antonoff, Usher, Yo-Yo Ma, Robert Glasper, Red Bull, X-Box, Sony Electronics, among others. Splice will now expand remix competitions and begin to offer other activations designed to help musicians create and collaborate more.
Splice also intends to maintain and expand the Rubber Tracks Sample Library, which Indaba Music created in partnership with Converse in 2012. The catalog has over 40,000 royalty-free samples, loops, and stems. Contributing musicians include members of The Roots and Earth Wind & Fire, world-class instrumentalists who have collaborated and performed with artists like Michael Jackson and Jack White, and popular contemporary artists like Dev Hynes and Machinedrum.
Dan Zaccagnino, co-founder of Indaba Music and Head of Content at Splice made the following statement:
We founded Indaba Music to connect musicians in new ways and accelerate their creativity with creative content and opportunities. Splice shares that vision and has the resources and team needed to bring it to the next level.
Steve Martocci, co-founder, and CEO of Splice made the following statement:
Indaba has a 12-year track record of creating opportunities for musicians to gain exposure, work together in ways that elevate their craft and their careers, and make the creative process more connected. Indaba Music, combined with Splice’s technology and market position, will give musicians today unprecedented opportunities to unleash their creativity.
About Indaba Music
Indaba Music is an online music community with over one million members. Originally founded in 2005, Indaba Music has pioneered remix contests and created the rubber tracks sample library.
Indaba Music provides musicians with resources and opportunities to make songs. The Indaba Music community is made of 1.2 million music producers, including both emerging artists and Grammy Award winners. Notably, its membership consists of artists such as Alicia Keys, The Chainsmokers, Usher, Kygo, John Legend, Chistina Aguilera, T-Pain, Bon Iver, Snoop Dogg, Linkin Park, Mariah Carey, Steve Aoki, Peter Gabriel, Weezer, and many others.
Splice was founded in 2013 by Steve Martocci and Matt Aimonetti. Splice’s mission is to help create a world where creators of all levels partake in the music industry and have the ability to reach their highest potential. Presently, the platform has a userbase of over 1.4 million musicians. The platform sets out to improve the creative workflow of modern musicians. Furthermore, Splice offers their community music production tools, creative assets, and social networking opportunities. Additionally, the platform seamlessly integrates the digital production process in a user-friendly interface. Today, artists use Splice to find inspiration and education, foster and strengthen collaborations, discover new music creation tools and earn revenue.
Connect with Splice and Indaba Music
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