A commercial music marketplace powered by natural language search found its home in SyncFloor. The Betaworks Audiocamp program recently accepted SyncFloor as part of its investment portfolio. As a result, SyncFloor will receive extensive mentoring and support. The acceptance also includes roughly $200K in funding. This will help jumpstart its next business initiatives.
“This marks the next step in our push to change how sync deals are made and how production professionals and music supervisors find music,” says Cestjon McFarland. McFarland is a veteran IP attorney and co-founder of SyncFloor. The investment will help SyncFloor implement several key integrations with industry partners.
Danika Laszuk, general manager of Betaworks Audiocamp made the following statement:
Synchronization licensing is a massively inefficient market stuck in the last century. SyncFloor has set out to transform this space by providing an elegant marketplace where content creators can efficiently locate and license high-quality commercial music. By enabling intuitive music discovery at scale and a virtually frictionless transaction flow, SyncFloor will unleash enormous growth potential in the sync license market. We are psyched to have SyncFloor in Audiocamp at Betaworks.
SyncFloor addresses the ongoing challenges of finding the right music at the right price point for production professionals and music supervisors. They also address the challenges of breaking through the noise to the right ears for independent artists and labels. It sprang from co-founders Kirt Debique and Cestjon McFarland. They shared a desire to expand sync opportunities for the independent artists they worked with. This happened once Debique left his high-powered tech job at Microsoft and launched a label. SyncFloor allows users to search using cultural references and terms that capture the “vibe” of a track. It also gives helpful price ranges for licenses. This lets supervisors find music that fits their budget as well as their artistic criteria.
Kirt Debique stated the following:
We’re thrilled to have the investment and support from Betaworks as we create new ways to facilitate discovery and sync opportunities for a wide range of artists.
SyncFloor is a marketplace of commercial music for use in advertisements, film, TV, video games and more. In fact, the company is revolutionizing sync licensing, from music discovery through license clearance. As a result, SyncFloor’s products can benefit agencies, documentary editors and TV producers. SyncFloor is a one-stop-shop for music from well-known brands. They aggregate existing labels, publishers, distributors, sync agents, and artist catalogs into a single store with a beautiful, immediate and innovative search experience.
About BetaWorks Audiocamp
Betaworks Camp is a thematic investment and in-residence program for startups building in frontier technologies. The camp focuses on technology and applications investments built around the next wave of audio innovation. Betaworks Ventures backs the audio-camp. This New York City and San Francisco based venture capital fund focuses on product-focused seed-stage investments.