Indoor Multi-Genre Festival Headlined by Excision ft. The Paradox, Pretty Lights Live, Gucci Mane, Post Malone, Plus Art Installations, Video Arcades, Interactive games and more!
Snowta, the Midwest’s largest indoor New Year’s Eve music festival, has announced its second installment for this December 30 and 31.
It will once again transform the Minneapolis Convention Center into a winter wonderland featuring live performances, art installations, interactive games, and pro athlete exhibitions.
At the core of this one-of-a-kind, the indoor festival is musical performances by bass-heavyweight Excision, with his custom stage production The Paradox. Along with Pretty Lights (Live), Gucci Mane, Post Malone, and Ganja White Night.
From top to bottom, the artist lineup features some of the top national (and regional) electronic, hip-hop and jam band talents.
Snowta will also unveil a snowboard rail jam, pro skateboarding exhibition, alien laser tag and human bowling. A place of innovation, connection, and community, Snowta NYE is unique and one of a kind indoor music festivals ever conceived.
Produced by a team of festival and concert promoters with more than 60 years of combined expertise, Snowta NYE drew of 5,000 people in 2016. Based on this success (and rave reviews), the producers decided to expand this year’s event to two days.
Its rapid growth and unique mix of music, art, culture, and activities have made Snowta NYE one of the standouts emerging music festivals in a very crowded scene.
“We have produced the largest EDM NYE event in Minnesota since 2010,” Says producer Alex Heiligman, “And we finally grew out of venues in the area and needed to find something bigger to match the demand. We have long talked about trying to fuse the amazing hip-hop and EDM communities here and thought of no better date to do it than the most celebrated night of the year in a true indoor festival setting.”
Alex also produces Infrasound music festival, listed as top 10 North American Festivals by UKF. As well as #2 for the best festival sound system in North America on Everest.
Zack Chazin, the Snowta team’s lead talent buyer, is a big part of the festival’s success. In addition to helping curate Snowta NYE, Zack helps produce Zombie Pub Crawl (ZPC), in Minneapolis and 515 Alive in Des Moines, IA. ZPC currently holds the Guinness Book of World Records for the most zombies in one place.
This year’s event drew 19,000 undead humans to downtown Minneapolis. Also 515 Alive, the 2-day camping and music festival in 2017 realized its biggest year to date, attracting more than 20,000 partygoers.
Last year, Snowta NYE established itself with a lineup that featured performances by Big Gigantic, Tipper, Infected Mushroom, Waka Flocka Flame. As well as local favorites Prof, Bobby Raps, and Beak Nasty.
In addition to this year’s chart-topping headliners and an undercard jam-packed with artists that are thriving in their lanes. Snowta NYE will make people’s jaws drop with the primary stage production.
According to Zack Chazin, “We are stoked to have teamed with Excision’s Paradox production crew to curate the main stage lighting and sound to be used by all main stage artists on both days.” Chazin adds that “Pretty Lights will be supplementing the paradox rig with his lighting production, which will indeed make for a one-of-a-kind Pretty Lights performance. Excisions’ Paradox performance will also have some exclusive surprises that will make for one EPIC ball drop.”
Minneapolis can be a cold place in the winter, but Snowta’s experiential mix of music, art, tech, and play will do more than its share to heat things up.